Once you’ve identified your business concept and market, you’ll need to devise the best digital marketing strategy to attract and convert potential customers with the assistance of the best SEO company in UAE. A solid marketing plan should incorporate your company’s values, value proposition, and core demographics, among other things. It should also use both online and offline marketing tactics.
Here are 15 marketing strategies to help your company grow in 2023 with the implementation of the right strategies through the best digital marketing company in UAE.
1. Google My Business
Google My Business is a Google tool that enables customers to find businesses by utilizing Google Search and Maps. Because it allows you to manage your profile across the Google platform, this tool is completely free and should be part of your digital marketing strategy
This profile can be used by your company to take advantage of the Google Business Listing and submit critical information such as your physical location, operating hours, and contact information.
You can share business photographs and videos in the same way that you would on a social networking platform. The platform also includes Insights, which you can use to learn how and where people find your business online. You can also include attributes such as a website URL, Wi-Fi availability, and wheelchair accessibility in your listing.
2. Blogging
Marketing requires you to create informative content for your prospects and clients. Blogging is an essential component of any content marketing plan, with data indicating that marketers that use blogs generate 67% more leads than those who do not. More crucially, marketers who create great content are 13 times more likely to get a favorable return on investment.
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A company blog allows you to inject your personality into the content you provide. Blogs are also used in other digital marketing strategies because they provide content that links back to your website. By creating backlinks to your blog, you can enhance traffic to your website.
3. Social Media Marketing Strategies
Social media platforms are important components of your overall digital marketing plan since they allow you to develop your fan base and enhance your sales. You may use a social media account to advertise new items, provide information, and engage directly with your clients, while also saving time by using helpful tools to manage all of your social media accounts.
In this case, a social media account serves as both a marketing tool and a sales platform. If you have chosen the best digital marketing company in UAE you cannot get beaten in the Social media campaign.
LinkedIn, Twitter, Snapchat, Pinterest, and Reddit are all popular platforms. The platforms you use in your social media marketing strategy are determined by your target demographic. Instagram, Facebook, and Pinterest should be included in your social media marketing tactics if your business is centered on photography.
Twitter, LinkedIn, and Reddit, on the other hand, will complement your blog-based digital marketing strategy.
Facebook is the unquestioned king, with over 2 billion monthly users. Because you can target your ads to a specific audience, Facebook Ads are an ideal alternative for social media marketing. Instagram comes in second with 500 million monthly users and 58% higher social engagement rates than Facebook.
4. Search Engine Optimization
Optimizing the content on your website, blog, or YouTube channel assists search engines in directing your content to the search result page of a user. SEO allows you to increase organic traffic to your website and rank better in search engine results. You should focus on three types of SEO:
On-page SEO focuses on the use of keywords, long tail keywords, titles, metatags, SEO-friendly URLs, title modifiers, and other page elements, among other things.
Off-page SEO focuses on the backlinks that point to your website. Guest blogging is a great strategy to build backlinks to your blog and boost your search engine rankings.
Technical SEO is the process of upgrading your website’s technical characteristics in order to increase its search engine rankings. Search engines scour the web and show webpages to users depending on their usability.
As a result, optimizing your website to make it crawlable, quick, and secure will benefit your marketing approach. SEO company in Sharjah can help you make the right and best SEO strategies for entrepreneurs in Sharjah.
5. Email Marketing
Your cold outreach marketing approach must include an email marketing campaign. Because consumers receive numerous emails every day from marketers, you should develop a strategy that distinguishes you from the competition and converts your leads into customers.
To begin, the emails should be tailored for each recipient and should have a responsive design that is legible on both desktops and mobile devices.
With the help of internet tools and the right techniques of digital marketing companies in UAE, you can easily construct a successful email drip campaign and send emails to hundreds of recipients. You can access analytics with the right tools and learn how many people subscribe to your email list, read your emails, and unsubscribe.
6. Sales Productivity Tools
To reduce downtime and boost efficiency, marketing works in tandem with sales productivity tools. Video discussions, conferencing, and webinars, as well as lead generation, email marketing, and CRM, are all possible with various systems.
Salesforce is a sales engagement platform (SEP), which is required for email monitoring and CRM. SEPs are designed to help your sales team provide high-quality encounters and, as a result, sell your band.
However, maximizing your sales productivity tools requires careful calculations. A sales productivity formula can assist you in accomplishing this. Though there is no fixed formula for measuring sales productivity, there are various measurements you may use to determine whether your b2b marketing techniques are effective.
7. Video Marketing
Video is a quick and efficient way to exchange information with your audience. It demonstrates to your customers exactly what your product can achieve for their organization.
According to Aberdeen Group research, organizations that employ video in their marketing strategy receive a 49% increase in sales over those that do not. The findings apply to both B2C and B2B marketing tactics.
As video becomes an increasingly important component of content marketing strategy, your company should take advantage. Aside from YouTube, sites such as Drift video now provide B2B video marketing techniques by combining video and conversations.
8. Search Engine Marketing
You can invest in search engine marketing after increasing your organic traffic with SEO (SEM). With Google accounting for 35% of product searches, it is critical to use search engines to appear on the results page.
Make sure you have the correct SEM tools to help you before investing in a Google Ad campaign. SEMRush, Google Ads Keyword Planner, Google Trends, and Spyfu are some of the greatest SEM tools.
9. Podcasts
Podcasts are an excellent tool to not only learn about marketing strategies but also to disseminate information about your company’s products. The information featured in a podcast by you or a business representative is another opportunity to discuss the solutions you offer.
The best part about contributing to a podcast is that you can market your business to other people’s audiences while also marketing your own. You will also receive validation from various audiences and establish your online authority.
10. Hosting Webinars
The Content Marketing Institute reports that 58% of marketers use webinars, and 35 lieve that webinar marketing will be extremely important in the future. Why? Webinars provide a venue for businesses to showcase their expertise and generate leads.
Webinars are appealing because they cover interesting topics and allow your audience to see what your products can do. Promote your webinar by recording your broadcasts and making them available to leads for later viewing. They are a fantastic platform for converting leads into customers.
11. Event Marketing
Offline marketing is used in B2B event marketing. It allows you to communicate directly with potential prospects and clients. With the average CMO investing 24% of their budget in event marketing, you should think about implementing this strategy for your company.
Event marketing can be used in a variety of ways. The first step is to sign up for displays in order to create leads. The second is VIP dinners where you may interact with C-level executives, as well as conferences where you can raise brand recognition and develop your presence in the sector.
12. Partner with a Marketing Agency
It is difficult to manage a thorough marketing plan within a tiny startup. Outsourcing your marketing is a good decision in this instance. You can benefit from the complete knowledge of marketing specialists at a lesser cost when you use a third party.
63% of B2B marketers employ marketing firms to achieve their marketing objectives. Professionals can also provide you with an ideal marketing strategy example and help you visualize your future.
13. Account-based Marketing
Account-based marketing is the practice of concentrating your marketing efforts on a single prospect. More than 60% of businesses intend to initiate an ABM campaign for a variety of reasons. First, because the company concentrates on a particular prospect, it allows for specialization.
Making attribution reports is also easy with ABM because each marketing campaign has a trackable ROI. ABM also shortens your sales cycle and strengthens your engagement with existing clients because you focus the majority of your resources on satisfying their requirements.
14. Marketing Automation
The integration of AI tools in your marketing plan will save your team time that can be spent on other activities. There are numerous tools available on the market from which to choose. Investing in SEO tools, A/B testing, and email advertising solutions is critical for marketing experiences.
Consider CRM, CMS, and e-commerce technologies, as well as additional tools to protect and manage your data, for a smooth marketing experience.
15. Leveraging Big Data
Big data is altering the way things are done, including marketing. Data leveraging will assist you in increasing the quality of your leads, improving client experiences, and assisting management in making business choices.
You may identify leads, determine your best marketing techniques, and direct your resources to the correct audiences with the help of a data analyst.
Are you seeking the most effective digital marketing techniques for your company? Make an appointment with Kodehash for a demonstration—the best digital marketing company in UAE which gives bespoke solutions for your business.