Recently Apple has launched Business Connect letting businesses claim and optimize their Apple Maps locations seamlessly. The users can easily start as a single or multi-location business within a few minutes. Apple Business Connect has made various tools accessible to business owners so that they can easily connect with their customers, and take more control over the way billions of people across the world engage with their offerings on a daily basis.
All About Apple Business Connect
It is a free, web-based portal from Apple helpful for phone users in managing, measuring, and growing their business. It lets users set up your business so customers can find it in Maps, Apple Wallet, Siri, and more. One can add text, images, offers, and events using Showcases. It might look similar to Google My Business and Google Maps but is different in a lot of ways.
As per the stats, more than half of the users in the US use iPhones, and thus launching it at this time is the right move. More people use Apple Maps as their default map.
Apple Business Connect Features
Though relatively new, Apple Business Connect is loaded with a lot of features that collectively help boost your online presence on Apple Maps. The key features are:
- Website Link
- Call
- Chat
- Announcements
- Special Offers
- Manage Reservations (or Schedule Appointments)
Benefits of Business Connect
Some of the key benefits of Apple Business Connect for both, new and existing app holders include:
Engagement through Maps- Using the Business Connect tool, businesses can manage their information through the Maps Card. From adding pictures to updating text to logos to displaying offers, all can be done through Maps. Businesses can showcase new offers, deals, and discounts in a menu on these Cards.
Control How People See Your Business- Businesses can manage the way people see their business by updating their information unlimited times. Put the best offers, products, or even actions on these Cards to maximize users’ engagement.
Add Actions- Apart from adding information and images, businesses can also put popular actions of their services right on Apple Business Connect. Include call-to-action buttons such as call, website, order, reserve, chat, etc. encouraging users to make quick decisions. With these features, users don’t have to put much of their efforts into availing products or services.
Complements with other Apple Services – Online shoppers can make transactions using Business Connect and their iPhone’s Tap to Pay feature, accepting Apple Pay, and contactless credit and debit cards, among other digital wallets. Additionally, by taking a paid subscription, businesses can get Business Essentials, which gives them device management, 24/7 support, and cloud storage.
Broader Accessibility- These Cards are accessible across default iOS features such as Siri, Wallet, Maps, Spotlight, etc. Having access to all of iOS’s amazing default apps can prove beneficial for your business. Take professional custom iOS app development services as the developers know how to manage Business Connect and how to add information on Cards ensuring maximum optimization.
Having an Apple business account assists businesses in making their offerings more visible on Apple Maps among customers searching for local businesses.
How to Register Apple Business Connect
Business owners can use their existing Apple ID or create a new Apple ID to start the registration process for Business Connect. Users can use the desktop or laptop computer to initiate the registration. Post successful login and verification, businesses can claim their location(s) and start updating and personalizing their place card, without paying any charges for the same.
In case you are managing businesses at various locations, Business Connect gives the option of Business Connect API that lets you deliver accurate, up-to-date information to Maps.
More ways to engage with Apple Maps users
Apple designed Business Connect keeping small businesses in mind, offering the same access and ability to customise their digital presence among more customers. Business Connect complements other Apple services designed to assist small scale organizations grow and target more customers, including Tap to Pay on iPhone. It allows businesses to easily and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets with just a simple tap.
Indeed, Business Connect is an exciting and much-liked innovation from Apple. It gives an opportunity to local businesses to engage with Apple Maps users and its user centric design makes it easy for businesses of all types and sizes to get started. Moreover, businesses can take advantage of this dynamic listing management and analytics tools to understand the way their customers interact and engage. It is very helpful in optimizing companies’ SEO efforts and ensuring that their business is easily accessible.
To get more information on Apple Business Connect and to list your business on this platform, reach out to the experts at Kodehash Technologies. We deploy the right strategy and tactics to make your business visible on different search engine sites.