In today’s digital era, the success of an e-commerce business depends heavily upon its ability to meet customers where they are – on their mobile devices. Mobile application development has become an important tool for enhancing customer engagement, driving sales, and staying competitive in the online marketplace. Today the e-commerce industry has been growing at a phenomenal phase with a greater number of customers using smartphones to explore eCommerce websites and shops. However, with competition getting tougher with each passing day, eCommerce stores need to come up with new strategies to boost their outreach to their audience and the best way to do so is to develop mobile apps for eCommerce.
In this blog, we’ll delve into the myriad reasons why your e-commerce business should invest in a mobile app. From improved user experience to increased revenue opportunities, we’ll explore how a well-designed mobile app can elevate your e-commerce game.
Growth in ECommerce Market
The global E-Commerce market size which was worth USD 9.09 trillion in 2019 is anticipated to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. Ecommerce market is continuously growing due to the presence of big players such as Amazon, Flipkart, OLX, eBay, etc. on the horizon. Retailers have established their marketplaces and online stores by creating dynamic websites and mobile eCommerce apps. Also, these companies deploy various marketing strategies to reach their target audience, encourage new purchases and, as a result, increase both sales and revenue.
Post the COVID-19 pandemic, the e-commerce business has reached new heights as consumers increasingly turned to online shopping. With ongoing innovations, the e-commerce market is poised for continued expansion in the future.
Benefits of Mobile Apps for Ecommerce Stores
Enhanced User Experience
Mobile apps offer a highly optimised and user-friendly interface, ensuring a smooth and efficient shopping experience. Customers can easily browse products, access personalised recommendations, and make purchases with just a few taps. Moreover, with mobile apps, users don’t need to remember lengthy URLs and log every time they visit your site, rather they can just open the app on their phone. With the majority of the people using smartphones these days, having an eCommerce mobile app improves the credibility of a retail business.
Increased Customer Loyalty
Mobile apps allow e-commerce businesses to establish direct relationships with customers. Loyalty programs, in-app discounts, and personalised content foster a sense of loyalty, encouraging repeat purchases and brand advocacy. With mobile apps, eCommerce stores can understand the mindset of the users and can add personalised features to boost customer interaction with your platform. Providing suggestions based on customers’ previous purchases is another way to increase the sales.
Improved Conversion Rates
Since mobile apps have less loading time and offer smoother navigation as compared to mobile websites, online buyers are more likely to make the purchases. This results in higher conversion rates as customers encounter fewer obstacles during the checkout process. While using a web browser, people are most concerned about how fast action will be completed. But, when it’s about a mobile app, the response time is much faster and the actions are completed quickly as compared to web browsers.
Also when the mobile applications are developed by the best mobile app development company like Kodehash Technologies, businesses can get personal features developed, making it easier for the online buyers to shop online.
Offline Access
Mobile apps can store product catalogues and user data locally, allowing customers to discover a huge range of products anytime and anywhere. Offline access to your offerings ensures uninterrupted access to products and encourages browsing in areas with limited connectivity.
With mobile application development, retailers can provide customers with in-built windows to their offerings round the clock. Consumers can make the transactions in real time with just a few clicks. Mobile apps are versatile enough to provide various services to customers; from browsing to recognizing to recommending to smooth checkout processes, Mobile eCommerce app does all.
Utilising Device Features
Mobile apps can harness the full potential of a device’s features, such as GPS, camera, and sensors. This enables businesses to offer interactive experiences like augmented reality (AR) try-ons, enhancing engagement and customer satisfaction. It is another plus point of a mobile application. For instance, using device’ GPS to pinpoint the customers’ location, or the integration with a microphone improves the usability quotient of a mobile app.
Additionally, there are numerous in-built features making mobile devices even more engaging and easier to use the apps.
Competitive Edge
In today’s competitive e-commerce landscape, having a mobile app is no longer an option but a necessity. It sets your business apart from competitors and positions you as a customer-centric brand. If a consumer is confused between your site and a competitor site, the app will give them a reason to prefer yours against your competitors.
Conclusion
Certainly, a well-designed mobile app is not just a convenient platform for purchasing goods; rather it is the way to provide a personalised customer experience. But developing a mobile app for your eCommerce or retail business is not an easy task. And thus arises the need of hiring a leading mobile app development company having a team of developers to work with extreme proficiency.
We at Kodehash Technologies offer a whole array of services to all size businesses. Our team of app developers are highly qualified and have vast experience in your niche and are well aware of all hidden pitfalls that retail business can be faced with.
So, connect with us now for a quick consultation and take the first step towards mobile app success.